Critique: Spring Preview design We started out Advance Design with a bang. The bang being our first cover and feature designing having a due date of exactly one week into class. We had to design a cover and spread for the Spring Preview issue of Vox. My head was spinning with ideas until our professor, Erica, said don’t do something obvious. It shouldn’t have, but this stopped me in my tracks. I became obsessed with the idea of coming up with something that hasn’t ever been done. So obsessed that I couldn’t think of anything for hours. I finally came up with the idea of a mechanical theme based around springs. As I struggled to conceptualize what this design would actually look like, I noticed my rain boots sitting on the floor of my bedroom. I then decided to use these with hand draw illustration around it. I had originally planned to have the cover black and white with the only pop of color being the boot, but it didn’t seem “springy” enough. I went with color that fades out to represent the idea that spring is the first time we see color in nature resurface. To create this cover I printed out a photo of the boot and then traced around it. I drew the illustration with pencil and traced it with sharpie. I then scanned the illustration and image traced it in black and white using Illustrator. I added the boot in Photoshop. Finally I added the color in Photoshop. I started out with just a green, pink and orange color palette, but then decided to add the blue to represent water in a puddle and the purple as the fifth color for the different event departments. Overall, I’m happy with my design. That being said, I think it would look better with heavier font for the title, instead of the hand drawn one I created. I also could have worked to make the color fade out more. I think the color is a little too heavy. It pretty much goes from colored in to black and white. If I could go back I would make it a more gradual transition. For my feature spread I really wanted to maintain my same theme from the cover, so I hand drew the title artwork using the same process as the cover. I wanted to incorporate the five colors I would use for the different event departments, but I think it retrospect this made the page a little too overwhelming. I think had I just used a couple of colors it would have been more affective. I also think I could have made my event headings smaller and simpler. This would have allowed for more events to make it on the page, which is a good thing when working with limited space. Overall, I’m happy with my design, but I do think I could have tweaked it, such ass using a font instead of hand drawing words and simplifying my designs to make it more affective overall.
You Can’t Miss: Starbung Wars and Consumer Whores The difference between inspired by and stealing has always been something I have struggled to define. Although I know there are no new ideas, it seems like it is a very fine line between the two. It also differs between the people you talk to about it. Some will say as long as it is not exactly the same you are fine, but other will argue that being remotely the same is stepping on the original designer’s creative rights.
This article on printmag.com about Starbucks’ logo I found especially interesting. It shows you can never be to careful even if you are creating a parody of a concept or organization. I’m not sure what I believe. There is the element of freedom of speech, but it also obviously a knock off of the logo.
You Can’t Miss: Type on the Tongue I’ve heard “What does type look like,” “What does type feel like,” “What does type remind you of,” but never “What does type taste like.” I found the article “Type on the tongue” especially interesting on Eye Magazine’s website.
The article centers on a taste test by Eye’s staff of Helvetica, Comic Sans, and Impact. The baked types were created by designer Sarah Hyndman and are meant to reflect the personality of the typefaces. Hyndman is making an excellent point here. Type doesn’t just look pretty. It appeals to all our sense, so we need to choose it carefully. Sadly taste wise, I think I would like comic sans.
Photo inspiration: Spring flowers and yogi frog
I took this photo on Monday while I was working on my Spring Preview feature design. A friend sent me surprise flowers with a note that said, “Just because you deserve them.” I was filled with such joy and excitement (I’m never receive surprise flowers before) and they really helped me to take my Spring Preview design in a different direction. I had originally planned for the cover art to be all black and white with the only pop of color being the green rain boot. These flower brought a taste of colorful spring to both my bedroom and my design.